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unFederalReserve (June 2021 - July 2022)
unFederalReserve™ is a fintech SaaS company combining software built on blockchain technology and 200 years of consumer lending experience.
Results
2M+
Monthly impressions
$150m
Peak Total Value Locked (TVL)
50K+
New users aquired
50k+
Combined followers
Disrupting a 300 year-old industry
unFederalReserve wanted to grow their number of token holders, increase visibility on new products, and gain new users on their retail and institutional lending platforms.
We rolled out digital campaigns on a multinational level reaching many web3 DeFi adopters looking to tap into the 300 year-old broken financial industry.
PR campaigns
The Incubella PR team launched multiple campaigns across high domain authority websites such as Yahoo Finance, Business Insider, Market Watch, Bloomberg, and 300+ more.
Content Creation
We created a content engine for unFederalReserve that acts as the communication layer for their community and connects daily product and company initiatives with core users.
Airdrops
Working with unFederalReserve's tier 1 exchange partners to roll out airdrop campaigns with their communities to grow the $eRSDL token network.
Featured exchanges:
Poloniex, KuCoin, Bitfinex, LaToken
OOH (Out-of-home advertising)
Incubella has access to the entire digital billboard network in the US (United States)
Source: South Beach, Miami billboard campaign
Organic Traffic Increase
of 70 organic visitors per month to 2800+ organic visitors per month
Backlink Growth
from 30 reffering domains to over 700
unFederalReserve relies on Incubella for its web3 marketing and blockchain community growth needs. Its team is responsive, efficient and helped us grow our community beyond expectations.
Howard Krieger
CEO @ unFederalReserve
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